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Elmar Kronz
Elif Duru Gonen has 14-year experience in corporate communications
and marketing at HP, The Coca-Cola Company, Swissotel, Superonline
and Vakko, and held various positions including 8 years of
management experience.
During her corporate experience, Elif designed and executed
many training programs in communications, leadership, personal
development and corporate etiquette areas. She is member of
IAF (International Association of Facilitators), PERYÖN (Association
for Personnel Management), TÜHİD (Turkey Public Relations
Association) and SHRM (Society For Human Resources Management).
Elif has been consulting and designing workshops extensively
in various areas of management. In addition to these, she
has specialized in developing Management Trainee programs
and effective management of Y generation. Currently, Elif
works with many local and international companies and attends
conferences as keynote speaker in these areas.
The Change in Generations=The Shift in Leadership
Nothing will be the same again…
Fact 1: Raw IQ scores are climbing, by three points
a decade since World War II.
Fact 2: The Y Generation people (*) don't read newspapers.
They believe that if the information is important, it will
find them.
Fact 3: If you understand Y Generation, you will understand
the future. You will also understand how our society and institutions
need to change today.
For the first time in the history, youngsters are more comfortable,
knowledgeable, and literate than their elderly colleagues.
The Y Generation is developing and superimposing its culture
on the rest of the society.
Everyone involved in leadership should consider these threats
and influences. Generation Y is independent but dependent,
confident but requires constant assurance; and, they need
active learning and individual attention. These sometimes
contradictory facts make leadership of any type more challenging.
In this session, we will discuss how to incorporate Y Generation
in today's work-life environment soon to be dominated with
Y Generation contributors; and, we will also discuss "facilitation"
as an essential prerequisite for today's leaders.
(*) Y Generation, also known as the Millennials, Generation
Next, Net Generation or Echo Boomers, describe people born
between 1980-2000.
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