We are passing through extraordinary times. We live in such
a turmoil that the world never witnessed since the industrial
revolution. The activity that we experience is directly affecting
societies, nations, economies, hence the companies. This new
era urges us to question many habits we have acquired until
now. The need for change is felt in enormously varying fields.
For instance in today's world, thinking about selling the
product is not enough. You should be able to think like a
customer. For that reason many companies now focus on innovation
as much as their research and development efforts. Managing
actively is no longer enough. Catching up with today's dynamics,
creating and cherishing leaderships are inevitable. Once a
favorite notion now remains vain if not juxtaposed with the
approach of relationship-focused thinking.
And then we have the new generation employees… Status and
power symbols -titles and company cars- that used to be satisfactory
enough for former generations, seem to be insufficient for
them. Now they are looking for a meaning which will strengthen
them in a different way in their work. Consequently, companies
which only think about profit cannot remain permanently in
this world. Beyond all things about profitability, the company
needs to represent a strong ideal and have a story beyond
commercial success. These types of companies see their customers
as a huge family, rather than a chart which represents their
market share. ENRON was the best representative of this phenomenon
in the old world. Now however, Apple heralds us the new world.
Despite all of its turmoil, we believe that there are big
opportunities for growth and renewal in this new era. This
belief of ours led us to organize this year's conference.
As you can see from the artwork of this conference, the left
hand side refers to the weaning, inefficient habits of the
old world, while the right hand side contains the fresh and
prosperous things of the new world. Our perception of growth
comprehends both organizational and personal professional
development. Thus, we believe that there is an extensive range
of opportunities within these prosperous fields for us, the
HR professionals and our organizations.
We are preparing a brand new summit with great excitement,
in which we will redefine growth and renewal with you. You
are expected.
Alper Utku
Conference Chair
Didem Gürcüoğlu Tekay
Conference Chair
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