Having graduated from Sociology at METU and MS on Industrial and Organizational Psychology, Elif Gürtekin started her business life as an HR specialist at Prota Engineering. In the course of her post graduate studies, she provided consultancy on “Employee Satisfaction” and “Job Analysis” to the Ministry of Finance. She started to work as HR specialist at Garanti Teknoloji in 2007 and was in charge of the development and implementation of recruitment, performance &career management, employee satisfaction and training processes there. Having joined Vodafone family as senior talent management specialist last year, Gürtekin is responsible for the design of talent programs and works on areas related with “Employer Brand”. Actively involved in social responsibility projects since 2005, Gürtekin is also the country coordinator of United Planet.

A Journey to Discover Young Talents at Vodafone: HR-Marketing Mutual Strategies
Human Resources function is expanding its expertise through HR Marketing method. Combined with HR expertise, the projections of Marketing steer young talent programs and company strategies. Marketing & HR Alliance is giving birth to a rising employer brand based on target group and market analyses. How would you enable high potential students to contribute to your company processes with their innovative ideas? How would you colour up university activities towards Generation Y? How would you draw talents to your company by making your employer brand attractive? How do human resources applications turn into a brand both inside and outside the company? What are the functional and emotional benefits and plausible factors constituting brand value? How can you use these dimensions in creating an employer brand? The Economist describes employer brand as the expression of an employee’s distinctive experience with a company. 70% of the participants of a research conducted in the USA and UK mention that having a strong employer brand not only leads employees to recommend their organization as an attractive place to work at but also supports their permanence there. Having carried HR marketing, which is a highly rising trend all over the globe, into effect, Vodafone will be presenting its session on how marketing tools and methods can be used in HR applications and how employer brand can be developed with a crowded team full of surprises!