Born in 1986, Ankara; Günöy completed METU Business Administration department and Istanbul University Management Organization Masters Degree. In his 15 years of professional career he has worked in Strategic Planning, Finance, Sales and Marketing fields in Unilever, Air Liquide and General Motors. During his assignment in GM Europe between 2000-2004, Günöy is awarded with Global Chairman Award.
Ersin Günöy completed professional coaching training with CTI, one of the ICF accredited programs. In 2008, with combining experiences from different écoles, he brought Adler International Learning, the first ICF accredited coaching program of Canada, to Turkey. With developing structure, the company continues operations under Adler Central Europe name and provides individuals and organizations with professional coaching & coaching competency based leadership trainings, with its team of professional coaches, experienced trainers and top
level executives.

Günöy acted as board member responsible for marketing and communications of ICF Turkey branch in 2008 and member of marketing commitee for ICF global afterwards in 2009.Between 2007 and 2011, on top of commitee responsibilities and professional coaching services, he represented Turkey in International Coaching Conferences held in Long Beach, Montreal, Orlando, Fort Worth, Genova, Switzerland and Paris; as well as contributing to advanced coaching workshops. He is a mamber of GYIAD (Association of Young Businessmen), EACD (Europian Association of Communication Directors) and EMCC (European Mentoring and Coaching)
since 2008.

Creating Sustainable Value With Professional Coaching
With the development of information technologies, perspectives and needs of employees are changing as well as macro concepts like organizational structures or job definitions. Trainings with "one size fits all" mindset have difficulty adopting themselves to such changes. At just this point, professional coaching and coaching competencies play a key role via subthemes as executive coaching and team coaching.

In these times when inovation is a must for survival and development, companies which encourage employees to think out of the box and find their own creative solutions via coaching culture instead of controlling them by static rules and conservative systems become more successful and efficient. The first bullet in every company's vision statement is to become a humanist organization which respects differences and values diversity rather than viewing it as the source of chaos. Companies which manage to realize this vision are known globally as families whose employees are proud to be a member of. Thus, those companies hire successful professionals and earn the loyalty of high potential leaders by creating long term relations
with them.

In this panel, Professional Executive Coach Ersin Günöy (ACC, CPCC) and Social Styles Specialist / Professional Coach Vedat Erol (PCC, ACPC) will share their experiences of creating sustainable value by professional coaching with examples from both Turkey and around the globe. Companies and professionals who focus on "foreseeing and evacuating fire zone rather than fighting with it afterwards" are welcome to ask questions about their search for creative and sustainable HR solutions, share ideas and benchmark themselves within and outside their market.