Fatih Uysal was graduated from Bosphorus University Business Administration in 1999 and joined Paris HEC for a financial management training in 2009. After he had worked 7 years in various positions within Danone Turkey marketing department, he was transferred to Danone HQ in Paris as Global Marketing Manager. Mr Uysal spent his last year in Europe as Global CRM Director, being responsible for ME, Europe and LATAM region and joined Vodafone Turkey on September 2010 as head of marketing for new segments.

A Journey to Discover Young Talents at Vodafone: HR-Marketing Mutual Strategies

Human Resources function is expanding its expertise through HR Marketing method. Combined with HR expertise, the projections of Marketing steer young talent programs and company strategies. Marketing & HR Alliance is giving birth to a rising employer brand based on target group and market analyses. How would you enable high potential students to contribute to your company processes with their innovative ideas? How would you colour up university activities towards Generation Y? How would you draw talents to your company by making your employer brand attractive? How do human resources applications turn into a brand both inside and outside the company? What are the functional and emotional benefits and plausible factors constituting brand value? How can you use these dimensions in creating an employer brand?

The Economist describes employer brand as the expression of an employee’s distinctive experience with a company. 70% of the participants of a research conducted in the USA and UK mention that having a strong employer brand not only leads employees to recommend their organization as an attractive place to work at but also supports their permanence there.

Having carried HR marketing, which is a highly rising trend all over the globe, into effect, Vodafone will be presenting its session on how marketing tools and methods can be used in HR applications and how employer brand can be developed with a crowded team full of surprises!