Fatih Uysal was graduated from Bosphorus University Business
Administration in 1999 and joined Paris HEC for a financial
management training in 2009. After he had worked 7 years in
various positions within Danone Turkey marketing department,
he was transferred to Danone HQ in Paris as Global Marketing
Manager. Mr Uysal spent his last year in Europe as Global
CRM Director, being responsible for ME, Europe and LATAM region
and joined Vodafone Turkey on September 2010 as head of marketing
for new segments.
A Journey to Discover Young Talents at Vodafone: HR-Marketing
Mutual Strategies
Human Resources function is expanding its expertise through
HR Marketing method. Combined with HR expertise, the projections
of Marketing steer young talent programs and company strategies.
Marketing & HR Alliance is giving birth to a rising employer
brand based on target group and market analyses. How would
you enable high potential students to contribute to your company
processes with their innovative ideas? How would you colour
up university activities towards Generation Y? How would you
draw talents to your company by making your employer brand
attractive? How do human resources applications turn into
a brand both inside and outside the company? What are the
functional and emotional benefits and plausible factors constituting
brand value? How can you use these dimensions in creating
an employer brand?
The Economist describes employer brand as the expression
of an employee’s distinctive experience with a company. 70%
of the participants of a research conducted in the USA and
UK mention that having a strong employer brand not only leads
employees to recommend their organization as an attractive
place to work at but also supports their permanence there.
Having carried HR marketing, which is a highly rising trend
all over the globe, into effect, Vodafone will be presenting
its session on how marketing tools and methods can be used
in HR applications and how employer brand can be developed
with a crowded team full of surprises!
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